Share the Great Outdoors graphic from DEC Love Our NY Lands campaign


May 19, 2021 – Albany, NY – Yesterday the NYS Department of Environmental Conservation (DEC) presented their new educational campaign that is designed to meet the growing number of visitors on state-owned and managed lands throughout New York. The “Love Our NY Lands” campaign encourages the practice of responsible recreation, including Leave No Trace™ principles, hiker preparedness and safety, sustainable use, and responsible trip planning. The campaign will also highlight the role of DEC Foresters, Natural Resource Planners, Forest Rangers, Assistant Forest Rangers, and natural resource stewards, who protect public lands and manage public access.

“With this campaign DEC is taking an important step recognized by both the High Peaks Strategic Planning Advisory Group (HPAG) and the Catskill Strategic Planning Advisory Group (CAG) to increase their educational outreach to recreationists across the State,” said Seth Jones, ADK Education Director.

“We are very pleased to see DEC acknowledging and formalizing the key role of education and outreach in managing increased use,” said Michael Barrett, ADK Executive Director. “We’ve seen how successful this approach can be in our education programs and the work of the Adirondack High Peaks Summit Stewardship Program which has documented the recovery of alpine vegetation on the Adirondack High Peaks.”

ADK intends to continue to provide boots-on-the-ground support and educational tools and resources to aid DEC in the vital work of the  “Love Our NY Lands” campaign.